The operating
system behind
Thrive 35 Plus

Science-backed supplements deserve science-backed operations. Thrive35OS is the command center for running a wellness brand that speaks directly to the most underserved demographic in women's health.

Market Opportunity
$91.4B
Women's health supplements by 2030 (6.5% CAGR)
35-49
Target Gap
0
Dedicated Brands
6.5%
Annual Growth
DTC
Model
What Thrive35OS Does

Everything you need to grow a wellness brand, in one place.

Customer Intelligence

Track orders, segment customers by health goals and purchase behavior, and automate retention flows. Know exactly who your 35+ customers are and what they need next.

Competitor Radar

Monitor Ritual, HUM, Olly, and every other brand in your space. Pricing changes, new product launches, and positioning shifts surfaced automatically so you never miss a move.

Growth Engine

Cold outreach to wellness influencers, email campaigns to your subscriber list, and marketing automation built specifically for DTC supplement brands. One dashboard, all channels.

35+
The Gap No One Filled

Every major brand skips from 18+ to 50+.

The decade where perimenopause begins, metabolism shifts, and hormonal changes accelerate has zero dedicated supplement brands. That changes now.

Ritual targets 18+ broadly

$33-39/month. Transparent ingredients and strong branding, but no formulation specifically designed for the 35-49 transition years.

HUM focuses on beauty outcomes

Skin, hair, and stress support without age-specific positioning. Generic wellness, not lifecycle wellness.

Needed owns the fertility niche

Excellent for prenatal and postnatal, but stops short of serving women who aren't on a pregnancy journey.

Thrive 35 Plus fills the void

Science-backed formulations for the specific biological needs of women 35-49. Not younger, not older. Exactly this moment in a woman's health journey.

Wellness is personal.
Your operations should be too.

Thrive35OS runs the business side so you can focus on what matters: formulating supplements that help women thrive through the most transformative decade of their health.